Tagged: marketing a home

Finding the Right Agent When Selling

Selling your property the RE/MAX way

Selling a Home RE/MAX Malta - BalloonThere are so many ways in which people manage to sell their properties, but not all of them are cost effective, time effective, efficient or pleasant. Selling a property, especially a family home, is considered to be one of the most stressful episodes in a person’s life, not only because it equates with a major change, but because it is such an upheaval in the normal day-to-day life of a person not to mention the sentimental value that a goes a long with leaving the memories you may leave behind.

Therefore, finding the right estate agent to help you sell your property can make all the difference to the entire procedure. When you invite a RE/MAX associate to view your property with the intention of listing it for sale within the extremely vast RE/MAX portfolio, you are taking the first step towards a smoother transitional experience, from day one.

Evaluating The Property

RE/MAX sales associates are fully trained in identifying key selling factors in every property they view, no matter how small, large, dilapidated or refined. By talking to you and asking specifically targeted questionsEvaluating a Home in Malta whilst viewing the property alongside you, the associate will be able to qualify your needs and guide you with a plan of action on how to price your property and market it so as to make it more visible to potential buyers. A RE/MAX associate will take location, price and other properties that have been sold as well as listed within the same area in consideration. Special unique characteristics that make your home stand out from the rest will be noted and evaluated.

One must take into consideration that a real estate agent must look at your property from a professional aspect whilst at this stage a home owner is often putting a price on the emotional factors that go with leaving behind a lifetime of memories.

A RE/MAX associate specialises in geographical areas and types of property so that they may focus on understanding the knowledge of a specific market and provide informed guidance. It is understandable to say, “Who does this real estate agent think he is?”, “Who is he/she to put a price on my property?”, But in reality, if the estate agent merely lists your property without asking pertinent questions and does not provide his professional opinion, that should be your cue to ask him/her to leave.

Whilst the property is being listed, the associate will discuss strategy and tips with you so to highlight the most unique aspects of the property. Every property has its very own and unique identifying strong points, but often home owners overlook simple ways they could easily adopt to optimise the value of their property. A RE/MAX associate will help you elevate the property’s standard by providing tips on how to improve its general appearance and how to provide a positive first impression to would-be buyers.

Exclusive Listing Programme – Best Added Value

RE/MAX is the only company in Malta that provides a fully-fledged selling service, which is dedicated to home owners who are motivated to sell. This unique package offers a myriad of marketing benefits including staging and 3D imaging, services the company pioneered in just over three years.

The programme, is an agreement which regulates the relationship between vendor and agency, and provides RE/MAX Exclusive rights to selling your home. An 80% of the homes that are listed into the programme are selling in less than 50 days.

Staging & 3D imaging

Minor cosmetic changes can help stage a property in a big way and the insight of an expert RE/MAX Staging a Home For Saleassociate can quickly guide you, the seller, in the right direction. Owners whose property can be significantly improved in such a way as to impact strongly on the final market value, will be encouraged to make subtle changes so as to show off the property at its very best. Simple basic things such as spring cleaning, changing curtains, moving furniture around and de-cluttering, are the first steps which are generally recommended. Depending on your agreement,the associate will organise a staging procedure, which is included in the Exclusive Listing programme and has proven to be extremely effective. When a property is professionally staged, it can be lifted up a notch or two and attracts more buyers to your door. Another proven method for selling a property is 3D imaging. This procedure is undertaken when a property is not finished or still on plan. RE/MAX will take on the property and bring it to life through digital images.

Questions Answered

Every seller has many questions to ask – Is the price right? How far should I negotiate? What tax implications should I consider? How soon can a contract be signed? A RE/MAX associate will be able to answer all these questions and more. He or she will assist you by making sure to research not only the best way to market the property, but also find potential buyers, fit viewing appointments around your schedule, accompany viewers around the property, advise you on pertinent legal arrangements, guide negotiations, oversee transactions and contractual details, as well as provide practical guidelines linked to the eventual moving of your personal belongings.

More than just a sale

With the assistance of a RE/MAX associate, your property sale experience will be a cut above the rest. Whichever associate tackles your sale, any one of our 220+ associates is fully trained to make sales happen. And with the assistance of a RE/MAX associate, this is not just about the sale. This is all about building a positive sales experience, making your property stand out amongst hundreds if not thousands of properties on the market, and gleaning the best buyer possible.

Definitely more than just a sale.

Selling A Home Professionally

Top of Market Value

Top of Market ValueWhen my son was sick last week I took him to our preferred paediatrician whom my partner and I trust in his competence to diagnose and prescribe any necessary remedies based on his professional competence and his experience in the field of medicine. It is however, not the first time, when my partner and I have decided not to take up the recommendations of a qualified practitioner.

I think that anybody may relate to this story in that we all have an inner gut feeling or an intuition that can sometimes irk us into making our own decisions that we feel are in the best interests of our family.   This analogy can be transferred to several daily scenarios including but not limited to pricing your property.

Just like any professional, the role of an estate agent is to provide a homeowner with the necessary data, market knowledge and experience to make an informed decision. After all, it is the estate agent that views property on a daily basis. It is the estate agent that has historical data to forecast trends and it is the estate agent that has the live database of sold prices of properties in that particular area.

Though probably the most qualified profession to price a property a homeowner will ultimately always make their decision based on a compromise between the advice given from their estate agent, their expectations, the commitments they might have and most importantly their own intuition. More often than not this leads them to try and sell their home at a higher price than that of the market value, which according to statistics from a credible source is on average between 15% and 20%.

Buyer TriangleMarketing a home out of its market value is a common cause of properties remaining unsold for several months. It is proven that the more a property is overpriced the less potential buyers will even want to view a home for sale, whereas the closer one gets to market value the greater amount of potential buyers will want to see a property, enhancing the chances to sell the home. If you see the buyer elimination triangle you will further understand this concept.

Should homeowners consider a professionally equipped real estate agents advice more seriously, they not only would sell their property faster but will also sell at a more reasonable price. This is because potential buyers that view homes for sale marketed on several real estate websites for a long time tend to discount the homes that have remained unsold and eventually homeowners may be subjected to reducing their property price beyond market value. If a homeowner markets their property closer to market value with some room for negotiation the usual occurrence is that the home will sell at the top of market value.

A real estate agent should have the tools to sit down with a homeowner and provide what we call a Competitive Market Analysis (CMA). A CMA compares property listings that are similar to the home in question against sold properties of the same. By comparing historical data and present market information an estate agent should have the competence to narrow down an accurate valuation together with the homeowner.

The price of a home is one of the major factors that will define the length of time it will take to sell as well as the selling price of a property. There are other factors that will assist you in selling your home, including the presentation of your home and small enhancements that may also improve the value of a property. These tips and more maybe found out by your local estate agent.

The real estate agent is today’s market has changed into a profession where real estate companies are investing thousands of euros in training their staff and associates so that they will be able to provide a superior service to their customers. A professionally equipped estate agent will be able to provide the necessary exposure as well as competent seasoned professionals agents to provide the qualified guidance required in order to secure a timely sale of a property.

This article was published in part on the Sunday Times of Malta on the 8th of February.